Ugly Stik

Proudly Ugly Since 1976.

1976

It Started with One Tough Rod.

A different kind of fishing rod built to handle what others couldn't.

1980's

Anglers Put It to the Test.

Bent. Dropped. Borrowed. Passed down. Ugly Stik earns its reputation the hard way.

1990's

Tough Gets Smarter.

The Clear Tip® proves strength doesn't have to sacrifice sensitivity.

2000's

From Backyard Ponds to Blue Water.

One family of rods grows to serve every kind of angler.

2013

A New Generation Arrives.

GX2 brings modern performance to the rod anglers already trust.

Today

The Story Continues.

Every first fish. Every family trip. Every impossible catch adds another chapter to the Ugly Stik legacy.